@phdthesis{Kovacevic,
  type      = {Bachelor Thesis},
  author    = {Marijana Kovacevic},
  title     = {Marketing {\"u}ber soziale Netzwerke : Chancen und Risiken ; eine Analyse der Anwendung und Wirkung verschiedener Social Media Kan{\"a}le zur Unternehmenspr{\"a}senz am Fallbeispiel der Marke L´Or{\´e}al Paris},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-57218},
  abstract  = {In this bachelor thesis the opportunities and risks of commercially using social media were compared with each other. During this, the social media marketing of the brand L’Or{\´e}al Paris was examined. The utilized social media channels were then analyzed and evaluated in regard to their successful application.},
  language  = {de}
}