TY  - THES
U1  - Bachelor Thesis
A1  - Kovacevic, Marijana
T1  - Marketing über soziale Netzwerke : Chancen und Risiken ; eine Analyse der Anwendung und Wirkung verschiedener Social Media Kanäle zur Unternehmenspräsenz am Fallbeispiel der Marke L´Oréal Paris
N2  - In this bachelor thesis the opportunities and risks of commercially using social media were compared with each other. During this, the social media marketing of the brand L’Oréal Paris was examined. The utilized social media channels were then analyzed and evaluated in regard to their successful application.
KW  - Soziale Software , Marketing
Y2  - 2015
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-57218
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-57218
ER  -