OPUS


Marketing über soziale Netzwerke : Chancen und Risiken ; eine Analyse der Anwendung und Wirkung verschiedener Social Media Kanäle zur Unternehmenspräsenz am Fallbeispiel der Marke L´Oréal Paris

Marketing on social networks : opportunities and risks ; an analysis of the application and effect of different social media channels with the brand L´Oréal Paris as case example

  • In this bachelor thesis the opportunities and risks of commercially using social media were compared with each other. During this, the social media marketing of the brand L’Oréal Paris was examined. The utilized social media channels were then analyzed and evaluated in regard to their successful application.

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Metadaten
Author:Marijana Kovacevic
URN:urn:nbn:de:bsz:mit1-opus4-57218
Document Type:Bachelor Thesis
Language:German
Year of Completion:2015
Granting Institution:Hochschule Mittweida
Release Date:2015/10/01
GND Keyword:Soziale Software , Marketing
Institutes:06 Medien
Dewey Decimal Classification:658 Allgemeines Management
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG

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