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Provocative advertising strategies in the fashion industry : opportunities and risks of provocative advertising strategies based on American Apparel

  • The purpose of this study was to investigate the effects of provocative marketing strategies of different companies in the fashion industry in the first part. The thesis emphasizes on various strategies used by several firms. Furthermore it demonstrates the different modes of provocation and also the process of a marketing strategy. The second part highlights the opportunities and risks of provocative marketing strategies based on American Apparel.

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Metadaten
Author:Sharanjit Kaur
URN:urn:nbn:de:bsz:mit1-opus4-57737
Document Type:Bachelor Thesis
Language:English
Year of Completion:2014
Granting Institution:Hochschule Mittweida
Release Date:2015/10/07
GND Keyword:Bekleidungsindustrie , Marketingstrategie
Institutes:06 Medien
Dewey Decimal Classification:658 Allgemeines Management
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG

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