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The expression of social status by consuming luxury goods : how recent brand management is taking advantage of it

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Metadaten
Author:Vanessa Stock
URN:urn:nbn:de:bsz:mit1-opus-8391
Document Type:Bachelor Thesis
Language:German
Year of Completion:2010
Publishing Institution:Hochschule Mittweida
Release Date:2010/10/29
GND Keyword:Luxusgut; Management; Markenartikel
Institutes:06 Medien
Dewey Decimal Classification:380 Handel, Kommunikation, Verkehr
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG

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