Methoden der emotionalen Bindung deutscher Rezipienten an US-amerikanische Filme und TV-Serien im 21.Jahrhundert

Methods to build emotional bonds of German recipients to US-American films and TV-series in the 21st .century

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  • This thesis contains a study of the methods applied to build emotional bonds of consumers to US-American TV series and movies on the German market. US-American and German TV markets are compared with an emphasis on differences in the production process of TV series and its implications for the quality of the product, which is an important factor for customer acceptance and satisfaction. The focus of the thesis is on answering the question, which requirements a product has to fulfill to foster the urge for repeated consumption and long-term affinity. The theoretical findings are put to the test for practical usefulness using two exemplary cases (The Sopranos, Game of Thrones). The study comes to the conclusion that there are evident prerequisites in marketing and storytelling, whose observation holds the potential to greatly enhance the probability for the success of TV series and movies. These indicators are listed and discussed.

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Author:Christopher Markus Brinkmann
Document Type:Bachelor Thesis
Year of Completion:2014
Publishing Institution:Hochschule Mittweida
Release Date:2015/05/22
GND Keyword:Affektive Bindung; Fernsehserie; Film; USA
Institutes:06 Medien
Dewey Decimal Classification:791 Öffentliche Darbietungen, Film, Rundfunk
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG

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