Marketing über soziale Netzwerke : Chancen und Risiken ; eine Analyse der Anwendung und Wirkung verschiedener Social Media Kanäle zur Unternehmenspräsenz am Fallbeispiel der Marke L´Oréal Paris
Marketing on social networks : opportunities and risks ; an analysis of the application and effect of different social media channels with the brand L´Oréal Paris as case example
- In this bachelor thesis the opportunities and risks of commercially using social media were compared with each other. During this, the social media marketing of the brand L’Oréal Paris was examined. The utilized social media channels were then analyzed and evaluated in regard to their successful application.